Contemporary Issues in Marketing and Management Essay - 3

Contemporary Issues in Marketing and Management - Essay Example Social media marketing involves attracting attention of products or company through social media. The huge competition among companies in the toys and games industry has resulted in the need for advertising in online sites, making sales and gaining feedback from potential customers (Foo, 2013). The emerging theme allows a company to create innovative web content that is catchy to the people visiting their sites such as facebook, linkedn and twitter. The most attractive sites gain website traffic as a result of consumers visiting the page and recommending it to their friends. Some consumers might share the content on their social network sites in the form of links. Thus, the message about a product, brand, event or company is transferred from one consumer to another. The company with the highest website traffic in the toy and game industry will conduct its marketing activities with minimal expenses since users share the content through the internet and attract other consumers (Report, 2014). In the toys and games industry electronic gadgets play a significant role in enhancing the accessibility and installation of the games application. The users may gain information through the internet and try out the games by downloading the application, which results in online sales. Play time is an essential component of a child's development and growth. Thus, toys and games become part of their upbringing. The kids will request their parents for items that they have heard off either through their friends or advertising.